At the EA sports screen press A, B, A, B, B, B, A, and then Z. You will then be able to change the colors of Fifa and edit the players.
When you are playing in a match, if you press in any direction on the control pad, the crowd will "BOO" the other team. The best time to do it is when the other team scores a goal. After you score a goal, experiment with the C-buttons to make sounds like the other FIFA games.